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The Webflow agency for startup website design

go
from
stale
to
stand-out
with
a
flippin'
good
website

We’re the Webflow agency in Australia helping bootstrapped and growing startups replace outdated sites, with scalable builds that are ready for their next stage of growth.

Book a free strategy call
Alessia a health tech saas Webflow project by Pancake
Deflow a Web3 Webflow project by Pancake
myLot, an AI saas Webflow project by Pancake
SmileNova, a beauty and wellness startup Webflow project by Pancake
myLot, an AI saas Webflow project by Pancake
the problem

Your startup has real traction now, but that outdated website has got you feeling stuck.

What worked when you were scrappy and validating your idea is now holding you back.

It looks early-stage, feels clunky, and updating it is a nightmare. It doesn't reflect the business you’ve actually built.

If it’s not clearly communicating your value, speaking to the right audience, or helping you compete—then you’re leaving money on the table.

A website system for the next stage of growth

We're a strategy-to-build Webflow Agency, combining positioning, messaging, conversion architecture, and expert Webflow execution into one easy process.

Bar and line chart showing growth in visitors with 13.42k visitors up 7.38% and bounce rate at 7.2% down 46.6%, with data segmented by Direct, Referral, and Conversion Rate.

Conversion

We turn your messy, outdated V1 website into a high-converting funnel that guides the right people to take action.

Brand guidelines showing a color grid with multiple shades labeled 'Colours'.

Brand Alignment

Your website becomes a clear reflection of your now highly credible brand—not the early-stage version you’ve moved past.

UI layout schematic highlighting reusable button components with dashed outlines and blue labels.

Scalability

No redoing your site every 12 months. Our flexible and scalable Webflow development lets you expand fast as needed.

recent projects

websites built to scale, and designed to perform 

From turning clicks into conversions, to clarifying complex ideas—we've helped startups scale smarter, faster and with confidence.
Book a free strategy call
Thumbnail for Deflow

Turning complex DeFi infra­structure into a clear, credible product

Web3
Branding
Design
Webflow
We built DeFlow’s brand and website to make a technical Web3 product feel trustworthy and intuitive. From brand foundations through to Webflow build and deep Web3 integrations, we’re helping translate complex decentralised workflows into a clear product.
Thumbnail for Mylot

Bringing clarity and authority to myLot’s suite of AI planning tools

AI
Saas
Design
Webflow
Product Visuals
We redesigned myLot’s site with clear, feature-focused content and custom product visuals—creating a website makes complex products easy to understand and demonstrates credibility through their council partnerships.
Thumbnail for SmileNova

Building an on-brand conversion machine that helped 4× revenue

Startup
Messaging
Design
Webflow
From 1,000 clicks a month with no conversions to a website that actually drives bookings. We helped SmileNova clarify their brand, positioning, and messaging, and built a conversion-focused site that’s supported their growth.
Thumbnail for DeFlow
Thumbnail for DeFlow

Turning DeFi complexity into a clear, credible product

Web3
Branding
Design
Webflow
We built DeFlow’s brand and website to make a technical Web3 product feel trustworthy and intuitive. From brand foundations through to Webflow build and deep Web3 integrations, we’re helping translate complex decentralised workflows into a clear product.
Thumbnail for myLot
Thumbnail for myLot

Bringing clarity and authority to myLot’s suite of AI planning tools

AI
Saas
Design
Webflow
Product Visuals
We redesigned myLot’s site with clear, feature-focused content and custom product visuals—creating a website makes complex products easy to understand and demonstrates credibility through their council partnerships.
Thumbnail for SmileNova
Thumbnail for SmileNova

Building an on-brand conversion machine that helped 4× revenue

Startup
Messaging
Design
Webflow
From 1,000 clicks a month with no conversions to a website that actually drives bookings. We helped SmileNova clarify their brand, positioning, and messaging, and built a conversion-focused site that’s supported their growth.
wall of love

Real words from the people we’ve partnered with

why choose us

The humans behind your next growth-stage website

Yep, we’re humans. That’s a good start right?! But we’re also a husband-and-wife duo working at the intersection of strategy, design, and development.
You’ll partner directly with us—meaning faster decisions, lower costs, and a website that’s actually built around your business.
Book a free strategy call
Web Design Pricing

An investment that pays for itself

Webflow website design packages for startups that have outgrown their first site. Know what to expect, with no surprises and no bloated agency fees—just two strategy-to-build partners in your pocket.

Small Stack
A perfect website for early-stage startups that are ready to grow. A clean, credible, conversion-focused Webflow design.
Starting at
AUD $4K
Define your business goals, audience, and messaging direction with a joint strategy session.
Launch a site that perfectly reflects your brand, with a homepage concept you can approve before development
Clean, scalable build — no plugins, no maintenance
SEO foundations so you’re visible from day one
Starting at
AUD $4K
Big Stack
Built for growing teams ready to attract bigger opportunities, streamline their sales pipeline and scale their website.
Starting at
AUD $7K
Define your business goals, audience, and messaging direction with a joint strategy session
Know exactly what your site will look and feel like by previewing the full design before dev
Webflow development that’s fast, secure, and scalable
SEO setup and performance optimization
CMS collections for easy content management
Starting at
AUD $7K
Full Stack
A fully custom, scalable Webflow system for startups planning long-term growth, ongoing expansion, and multiple integrations.
Book a free strategy call
Starting at
AUD $13K
Everything that's included in 'Big Stack' plus:
Scale your site alongside your business, with Webflow development built for expansion
Search engine ready with SEO and AEO setup and performance optimization
Easily manage dynamic content with CMS collections
Brand refresh and component system for long-term flexibility
Integrations with the tools and platforms your business needs
Book a free strategy call
Starting at
AUD $13K

“Pancake was incredible to work with! They took our website from dud to stud! They put so much effort into the project and we couldn’t be happier. They are great listeners and know how to execute. 10/10 recommend!”

Brandon & Alyssa Love

Co-Founders, SmileNova

Let's
build
a
site
that
means
business
Book a free, no-pressure chat to see if we’re the right fit for your next stage of growth. Straightforward, honest, maybe even useful.
Book a free strategy call