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Flippin'
good
websites,
built
to
work
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as
hard
as
you
do

Your website should be bringing in clients, building trust, and telling the right story. We're the Webflow agency in Australia that makes that happen, helping established businesses with websites that actually convert and keep working as their business grows.

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Alessia a health tech saas Webflow project by Pancake
Deflow a Web3 Webflow project by Pancake
myLot, an AI saas Webflow project by Pancake
SmileNova, a beauty and wellness startup Webflow project by Pancake
Screenshot of the Big Blue Ox website, designed and developed by Pancake.
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Feel like YOU’VE OUT­GROWN YOUR WEBSITE?

The site that got you here isn't the site that'll get you where you're going. It was built when you just needed something. It was fine then, but now it's holding you back.

Every month with the wrong website is another month of giving the wrong impression, costing you clients you almost won, and work that went elsewhere.

Not sure if your site is the problem?

Find out in minutes with a free site audit. No cost, no catch.

We know exactly what your site needs to do

We're a strategy-to-build Webflow Agency. What does that mean? It means that every project starts with what your site needs to do, not what it should look like. It means that every website we build is designed to do three things:

Bar and line chart showing growth in visitors with data segmented by Direct, Referral, and Conversion Rate.

Convert

The right people land on your site and know exactly what to do next. No confusion, no friction – just a clear path to contacting, booking or buying.

Brand guidelines showing a color grid with multiple shades labeled 'Colours'.

Build Credibility

Your website becomes what is should have been all along – a confident, clear signal that you're the real deal. First impressions that work for you, not against you.

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Built to Last

Built on Webflow, your site grows with you. Add pages, expand into new markets, integrate new tools – without starting over and without needing a dev.

recent projects

websites we built to do their job, and designed to grow

Every project has started with a business that's outgrown what it had. Here's what happens when we fix that.

Thumbnail for Big Blue Ox

From production studio to embedded content team in 10 days

B2B
Sprint
Design
Webflow
A complete repositioning and Webflow build for Big Blue Ox. From content creation to embedded content team, we rebuilt their site offer-first in Webflow – service-led, referral-ready, fully client-owned – start to finish in a ten-day sprint.
See the live site
Thumbnail for Mylot

Bringing clarity and authority to myLot’s suite of AI planning tools

AI
Saas
Design
Webflow
Product Visuals
We redesigned myLot’s site with clear, feature-focused content and custom product visuals — creating a website that makes complex products easy to understand and demonstrates credibility through their council partnerships.
See the live site
Thumbnail for SmileNova

Building an on-brand conversion machine that helped 4× revenue

Startup
Messaging
Design
Webflow
From 1,000 clicks a month with no conversions to a website that actually drives bookings. We helped SmileNova clarify their brand, positioning, and messaging, and built a conversion-focused site that’s supported their growth.
See the live site
Thumbnail for Big Blue Ox
Thumbnail for Big Blue Ox

From production studio to embedded content team in 10 days

B2B
Sprint
Design
Webflow
A complete repositioning and Webflow build for Big Blue Ox. From content creation to embedded content team, we rebuilt their site offer-first in Webflow – service-led, referral-ready, fully client-owned – start to finish in a ten-day sprint.
See the live site
Thumbnail for myLot
Thumbnail for myLot

Bringing clarity and authority to myLot’s suite of AI planning tools

AI
Saas
Design
Webflow
Product Visuals
We redesigned myLot’s site with clear, feature-focused content and custom product visuals — creating a website that makes complex products easy to understand and demonstrates credibility through their council partnerships.
See the live site
Thumbnail for SmileNova
Thumbnail for SmileNova

Building an on-brand conversion machine that helped 4× revenue

Startup
Messaging
Design
Webflow
From 1,000 clicks a month with no conversions to a website that actually drives bookings. We helped SmileNova clarify their brand, positioning, and messaging, and built a conversion-focused site that’s supported their growth.
See the live site
wall of love

Real words from the people we’ve partnered with

why choose us

The humans behind your next growth-stage website

Yep, we’re humans. That’s a good start right?! As a husband-and-wife duo, we handle strategy, design, and development together.

You’ll partner directly with us – meaning faster decisions, lower costs, and a website that’s actually built around your business.

Web Design Pricing

An investment that pays for itself

Webflow website design packages for businesses that have outgrown their first site. Know what to expect, with no surprises and no bloated agency fees – just two strategy-to-build partners in your pocket.

Small Stack

A perfect website for early-stage businesses that are ready to grow. A clean, credible, conversion-focused Webflow design.
$4500
starting from
prices in AUD
What's included
Full design
Full Webflow development
SEO and AEO setup
Assistance with copywriting
Launch & training

Big Stack

Built for growing businesses that are ready to attract bigger opportunities, streamline their sales process and have a website that keeps up.
$7000
starting from
prices in AUD
Small Stack, plus
Conversion-focused strategy sesh
Larger, multi-page site built for growth
CMS collections to manage content
Custom animations and interactions
Performance optimisation
Most popular

Full Stack

A fully custom, scalable Webflow system for businesses planning long-term growth, ongoing expansion, and multiple integrations.
$13000
starting from
prices in AUD
big stack, plus
Brand identity refresh
Reusable component systems
Integrations with external tools
Ready for expansion and growth
Priority support
Longer term, lower price. Same hours

10 hours

When occasional small updates, content changes and minor fixes are needed.
$1100
prices in AUD
billed upfront
Save 9%
What's included
New design and design updates
Webflow development
SEO and AEO optimisation
Content changes
Graphic design

25 hours

Ideal for when more frequent updates, changes or landing pages are needed.
$2500
prices in AUD
billed upfront
Save 9%
What's included
New design and design updates
Webflow development
SEO and AEO optimisation
Content changes
Graphic design

50 hours

Steady and reliable output for fast-moving teams that never stop shipping.
$4250
prices in AUD
billed upfront
Save 9%
What's included
New design and design updates
Webflow development
SEO and AEO optimisation
Content changes
Graphic design

Ad-Hoc

One-off, unscheduled work at our standard rate. No commitment, no prepay.
$120/hr
prices in AUD
1hr minimum
What's included
Full-service work: design, dev, SEO, copy or graphic design
No commitment, no prepay
Scoped and quoted before we start

Doing this often? Subscribe and save.

Ad-hoc rates can add up. Ongoing support drops our effective rate to as low as $70 per hour, and you skip the scoping round-trip every time.
Save up to 42% on effective rate
No per-task quoting
Priority queue & direct line

“Pancake was incredible to work with! They took our website from dud to stud! They put so much effort into the project and we couldn’t be happier. They are great listeners and know how to execute. 10/10 recommend!”

The SmileNova logo

Brandon & Alyssa Love

SmileNova

REFERRALS

Know someone who’d work well with us?

Get $250. Give $250.
Most of our best clients came through a referral. If you know someone who'd be a good fit, we'd love the introduction. If they sign, you get a $250 gift card and they get $250 off their first invoice.
Introduce us to a friend
We’ll work out the project details with them
If they become a client, you both receive $250
Applies to new client signups only. New client must sign on a package or minimum 6-month subscription. Gift card delivered digitally after the first completed invoice.
READY
FOR
a
WEBSITE
that
WORKS
AS
HARD
AS
YOU
DO?
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