# Pancake Web Studio

> Pancake is the Webflow agency in Australia helping established businesses replace outdated websites with high-converting, scalable ones. Run by husband-and-wife duo Ash and Josh, Pancake is a strategy-to-build studio: every project starts with what the site needs to do, not what it should look like. Sites are built to convert, build credibility, and be built to last — with clients partnering directly with the two founders, no account managers, no plugins, and full Webflow ownership at handover.

## Who we work with

Businesses that have outgrown their first website — real clients, real revenue, real reputation, but a site that hasn't kept pace with what the business has become. They're winning work despite their website, not because of it, and are ready to invest in getting it right rather than patching it again.

## What we do

- Strategy-to-build Webflow website design and development
- Conversion-focused strategy sessions before any design work begins
- CMS collections and content systems for growing sites
- SEO and AEO (answer engine optimization) setup and optimization
- Brand identity refresh and reusable component systems
- Integrations with external tools
- Ongoing Webflow support: content changes, design updates, graphic design, and ad-hoc development

## Pricing

All prices below are in Australian dollars (AUD).

**Fixed-price website packages**
- Small Stack — AUD $4,500. Full design, full Webflow development, SEO and AEO setup, copywriting assistance, launch and training.
- Big Stack (most popular) — AUD $7,000. Everything in Small Stack, plus a conversion-focused strategy session, a larger multi-page site, CMS collections, custom animations/interactions, and performance optimization.
- Full Stack — AUD $13,000. Everything in Big Stack, plus a brand identity refresh, reusable component systems, integrations with external tools, and priority support.

**Ongoing support (monthly retainers)**
- 10 hours/month — AUD $1,100/month
- 25 hours/month — AUD $2,500/month
- 50 hours/month — AUD $4,250/month
- All tiers include new design and design updates, Webflow development, SEO/AEO optimization, content changes, and graphic design. Discounted rates available for 6-month and 12-month terms.

**Ad-hoc**
- AUD $120/hour, billed in 15-minute increments, 1-hour minimum, scoped and quoted before work starts.

**Website audits** (via the [contact page](https://pancakewebstudio.com/contact))
- Full Website Audit — AUD $249
- Online Presence Audit — AUD $749
- A free, instant AI-powered audit is also available with no sign-up required.

## Referral program

Existing clients can refer a new business: if the referral signs on a package or a minimum 6-month subscription, both the referrer and the new client receive an AUD $250 gift card/credit. Applies to new client signups only.

## Key Pages

- [Homepage](https://pancakewebstudio.com): Overview of Pancake's approach, recent projects, pricing, and team.
- [Free Website Audit](https://pancakewebstudio.com/free-website-audit): Free, instant AI-powered audit covering positioning & clarity, UX & navigation, SEO & AEO health, calls-to-action & conversion strategy, and branding & trust signals — no sign-up required.
- [Contact](https://pancakewebstudio.com/contact): Start a project or request a paid website/online-presence audit; direct contact details for Josh and Ash.
- [Terms](https://pancakewebstudio.com/terms): Terms of service.

## Recent Projects

- **Big Blue Ox** (bigblueox.tv): Complete repositioning and Webflow build — from a production studio to an embedded content team offer, rebuilt service-led, referral-ready, and fully client-owned in a 10-day sprint.
- **myLot** (mylot.ai): Redesign bringing clarity and authority to a suite of AI planning tools, with custom product visuals and feature-focused content demonstrating credibility through council partnerships.
- **SmileNova** (thesmilenova.com): Went from 1,000+ monthly clicks with zero conversions to a conversion-focused Webflow site after a brand, positioning, and messaging refresh; revenue has since grown 4x.

## Team

- **Josh Menzies** — Website Strategy, Webflow Development, Technical Integrations. josh@pancakewebstudio.com
- **Ash Menzies** — Brand Design, Website Design, Graphic Design. ash@pancakewebstudio.com

## Why Pancake

- Strategy-to-build: every project starts with a discovery session defining what the site needs to do, not just how it should look.
- Two people, no account managers: clients work directly with Ash and Josh from the first call through to launch.
- Built in Webflow: no plugins, no maintenance contracts, full client ownership with no developer lock-in.

## Contact

- General: hello@pancakewebstudio.com
- Josh: josh@pancakewebstudio.com
- Ash: ash@pancakewebstudio.com
- LinkedIn: https://www.linkedin.com/company/pancake-web-studio/